Elon Musk, the CEO of Tesla, SpaceX, and owner of the social media platform X, made waves this week by changing his name to “Kekius Maximus” on his profile. The eccentric rebrand, which took place on Tuesday, December 31, immediately captured the attention of his millions of followers.
Musk also updated his profile picture to one featuring Pepe the Frog dressed as a Roman general, further fueling intrigue about the meaning behind the changes.
In addition to the name and profile image shift, Musk responded to a post with the word “Kek,” a term associated with internet culture, particularly in meme communities. While Musk didn’t provide any specific explanation for his actions, his name change and visual updates have sparked widespread discussion.
The unexpected move has had a significant impact on the world of digital currencies, particularly for the meme coin PEPE. Since Musk’s rebranding, PEPE’s value has surged, reflecting his ability to influence both markets and internet culture.
The change comes on the heels of Musk’s recent financial milestones, with his net worth surpassing $400 billion in mid-December, bolstered by the rise in Tesla’s stock price and the increasing valuation of SpaceX.
Known for his unconventional public persona and support of cryptocurrencies, Musk continues to make headlines with his bold moves. His latest name change to “Kekius Maximus” seems to be yet another example of Musk’s influence, blending internet humor with significant financial and cultural impact.